Reposition Cazadores Tequila in the broader US market
Campaign: The Spirit of the Highlands
Redesigning established packaging is nothing to take lightly. But became a necessary step for Cazadores to reposition itself and broaden its appeal. Showcasing the icons of brand language keeps the trade and key partners in the loop.
Strategic Need: Raise the quality perception and status
Campaign: Made in the Highlands
Media: Print and Banner Advertising
Cazadores is a premium brand and one of the most popular brands of tequila in Mexico—though few in the states are aware of just how good this tequila is. Our, “Made in the Highlands”, campaign educates an American, whiskey focused audience on premium differences in tequila from the Mexican Highlands.