Client: Wines of La Mancha
Strategic Need: Raise awareness, trial and quality perception of this appellation
Campaign: Wines Worth Discovering
Media: Print and Collateral
What do you do when your wine portfolio is being overlooked? Encourage trial with an eye-catching campaign. “Discover the Wines of D.O. La Mancha” embarks the reader on a journey of wine discovery in this important, diverse yet under-appreciated growing region.