Increase brand affinity with bartenders.
Campaign: Start With Stoli Bartender Engagement
Media: Print, Digital, Mobile and Social Media with Global Guidelines
Fighting the deteriorating perception of vodka among influential bartenders is no easy task. Start With Stoli identifies the core themes and critical thinking behind the best practices and trends in vodka, ultimately raising the cocktail status of this powerful brand.
Start With Stoli is dedicated to fostering bartender talent by making available the knowledge, tools and support to help any dedicated bartender become the best he or she can be.